Real estate marketing firms in Vancouver are turning to creative strategies and tech to help them survive a weak presale environment amid industry layoffs, delayed commissions and buyer hesitation.
Marketers aren’t just trying to do more with less using AI, social media and predictive analytics. Some are diversifying their businesses, and experimenting with tactics such as flash sales, and rental and buy-back guarantees.
Other incentives include covering closing costs or strata fees, adjusting deposit structures and offering mortgage buydowns to snag a lower interest rate. Personalized emails and text messages are also proving effective at targeting and nurturing prospects.
“We are having to innovate,” said Cam Good, owner of Vancouver-based KEY
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