How a Seattle Illustrator’s Picture Book Ignited a Pizza Boycott

When Pizza Hut announced its June reads for its summer literacy program—kids can earn free pies for tracking their reads—the inclusion of picture book Big Wig made big waves. The story, brought to life by Seattle illustrator Levi Hastings, follows a fabulous pink wig owned by budding queen B.B. Bedazzle. Wig brings confidence and inspiration to all the children she lands upon before returning to B.B. and claiming a prize at the Big Wig Ball. 

Conservative social media accounts attacked with an arsenal of Pizza Hut boycotts, death threats sent to author Jonathan Hillman, and online reviews intended to plummet the book’s ratings. Hastings, however, has largely

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