Days before the Vancouver Whitecaps played what some described as the team’s biggest match since the 1979 Soccer Bowl, the team finalized a sponsorship agreement worth millions of dollars.
That success came in what has been a challenging environment for many arts and entertainment companies that are seeking — and reliant on — corporate dollars.
The Whitecaps inked a 2.5-year deal with Borden Ladner Gervais (BLG) to put the law firm’s logo on the team’s sleeve for “millions” of dollars, Whitecaps CEO Axel Schuster told BIV.
Schuster and BLG national managing partner David Di Paolo said that they had been discussing a sponsorship deal since last year.
The team’s success
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