This Portland-Area Counselor Sells Cakes to Fund Her Free Therapy Practice

“I’m not a baker, I tell everybody that,” Denise Williams says. Those familiar with her pastries, however, may beg to differ: Since coffee shop Deadstock opened as a kiosk in 2015, Williams has been making butterscotch cakes for her son, Ian Williams, who serves them alongside his tea-coffee blends and lavender mochas. The choice to make the cake for her son was done out of necessity, a way to help him bootstrap his way into running a successful cafe. “When Ian started his business, he didn’t have any money,” she says. “He was doing the coffee and tea, but we said, ‘Do you have pastries?’ and he said, ‘No.’

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