Sometimes, ideas come at odd hours from strange sources. Bar veteran and liquor rep Lucas Plant discovered this two-and-a-half years ago at 3 a.m. one morning, standing in his kitchen drinking cinnamon toast–flavored cereal milk out of his daughter’s plastic bowl, adorned with princesses and fixed with a plastic straw on the lid. It struck him: Why not make an adult version of this — a plastic cup with an attached straw and removable lid that can be reused multiple times and eventually recycled when needed. So he called his uncle, an engineer who had, coincidentally, been the one to design the very princess bowl that sparked Plant’s idea.
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