Coca-Cola embraces controversial AI image generator with new “Y3000” flavor

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Coca-Cola has taken a fizzy leap into the future of AI hype with the release of Coca‑Cola Y3000 Zero Sugar, a “limited-edition” beverage reportedly co-created with artificial intelligence. Its futuristic name evokes flavor in the year 3000 (still 977 years away), but its marketing relies on AI-generated imagery from 2023—courtesy of the controversial image synthesis model Stable Diffusion.

Stable Diffusion, a technology which is mentioned by name when launching the “Coca-Cola Y3000 AI Cam” mobile app, gained its ability to generate images by scraping hundreds of millions of copyrighted works found on the Internet without copyright holder permission and

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