The size-small men’s polos golfers Dianne Celuch and Tami Fujii have received in corporate retreat swag bags over the years have often felt more like consolation prizes: Thanks for playing, ladies, but there’s nothing here for you.
“We would always tell ourselves that, when we were almost done with working,” Fujii says, “we should start a women’s golf apparel brand.” It’s a thought that might cross any fashionable athlete’s mind as she enters a pro shop only to find a single T-stand righted in honor of advertising’s infamous shrink-it-and-pink-it philosophy.
Few would be as poised to make that dream a reality as these two close
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