Portland’s the Sports Bra Expands Its Reach With a New Global Ambassador Initiative

Jenny Nguyen’s women’s sports-focused bar, the Sports Bra, is expanding its reach with the launch of a global ambassador program in partnership with the Women’s Sports Foundation and its first international pop-up.

Project: Wander Bra will build a community based on girls’ and women’s sports fandoms through ambassadors who will offer grassroots perspectives and engage with fans from diverse cultural backgrounds. June 30 is the final day to submit an application. The bar is also hosting a pop-up in Cannes this week as part of the Cannes Lions Festival — the Women’s Sports House will feature speakers from the business and sports industries, and the Sports Bra will

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