How investing in Indigenous youth supports the future of B.C. business

For business leaders looking to make a lasting impact, investing in youth education delivers both social value and long-term economic returns. 

JA British Columbia (JABC) is at the forefront of this mission, equipping young people with critical skills in financial health, work readiness and entrepreneurship, which are areas often overlooked in traditional education.

Now, through a growing focus on Indigenous youth, one of B.C.’s fastest-growing demographics, JABC is expanding access and opportunity with programs adapted in partnership with Indigenous educators and communities.

The new JA Company Program for Indigenous Learners exemplifies this work, empowering students to build real-world business skills while honouring their cultural identity, fostering inclusion, and preparing

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