Ratings are ubiquitous in today’s digital world. Platforms like Amazon, Yelp and Uber Eats bombard users with stars, numbers and symbols that can heavily influence consumer decision-making.
Research suggests ratings have become as crucial to purchasing decisions as factors like price, brand reputation or recommendations from family and friends, especially in terms of online shopping. Even a small increase of 0.2 in a rating can boost sales by 30 to 200 per cent.
However, not all rating formats are created equal. Consider two hotels, both rated 3.5 out of five stars. One hotel displays its rating as a visual image of three stars with a fourth partially filled, while
→ Continue reading at BIV