The slopes of Niseko United don’t look like the Pacific Northwest.
In line for passport control in Tokyo Narita airport, a man carrying a pair of loose ski boots sizes us up. “You here with Evo, too?” he asks. Confused, I say no before realizing that my partner’s ski bag is from Evo’s house brand, which might be why the stranger assumed we were affiliated with the outdoor retailer.
Then again, the entire passport queue looks exactly like the checkout line at the Fremont Evo headquarters: English speakers decked out in Patagonia fleeces and Arc’teryx jackets. We’d just deplaned from a Seattle–Tokyo flight, so that’s not exactly
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