The Seattle Space Needle has sued a local coffee chain for using its trademarked logo in coffee shop branding and merchandise.
The logo for Local Coffee Spot, which has four locations in the Seattle area, features a mug of hot coffee whose rising steam bears striking resemblance to the iconic tower’s own logo used on branded merchandise, the Seattle Times reported.
The Space Needle’s owner, a private company, says the coffee shop’s logo copies a trademarked design, and filed a lawsuit in U.S. District Court. Karen Olson, head of Space Needle operations and marketing, said the legal action is unusual.
“We’ve never had to get to this point” Olson said.
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