The Local Cafe Turning Viral Cat Videos Into an Art Form

Look at me! It’s good for your mental health.

Rae Kearns was a cat bouncer and a pawtender before moving into the “made-up” job she loves as marketing meownager for Neko Cat Cafe. In this role, she is responsible for the local cat cafe‘s contributions to one of the greatest triumphs of social media: cat videos.

That’s right, she spends her days documenting cat backstories, cats at work, and cats committing crimes for Neko’s 223,000 followers on Instagram and 459,000 followers on TikTok. And this is important work—as the New York Times once pointed out, cat pictures are “that essential building block of the internet.” (They’re certainly

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