Ben Verellen opened Fremont watering hole Bar House in 2017—a single-family home on 36th Street converted into a neon-glowing temple of loud music and why-the-hell-not decor, from a submarine bathroom to a forest sanctum.
So when a neighboring landlord offered him space in a basement apartment as a blank canvas, the idea of repeating the concept in an actual residence didn’t seem so far-fetched. He sat down with some friends, including bandmates Eric Fisher (of music group Constant Lovers) and Dana James (of Helms Alee), and started brainstorming. “Some of these bad ideas are gonna stick,” Verellen says.
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