WSU study looks at impulse buying and product placement

The study helps brick and mortar stores rearrange and display products smartly to get products you may want to buy in front of you.

PULLMAN, Wash. — Retailers like to rearrange to improve shopping experiences and sales, but are they doing it smartly?

A new study out of Washington State University helps retailers understand the best ways to get the items you may want to purchase in front of you.

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