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Every spring on the Oregon Coast, the town of Florence bursts into color as thousands of blooming rhododendrons transform the area into a coastal garden paradise. Streets fill with parade floats, carnival lights flicker along the waterfront, classic cars roll into town, and families gather for one of the most beloved traditions in the Pacific Northwest.
The 119th annual Florence Rhododendron Festival returns May 14 through May 17, 2026, bringing four days of flowers, food, music, carnival rides, and small-town Oregon charm to Historic Old Town Florence.
For many Oregonians, “Rhody Fest” is more than just an event. It’s the unofficial kickoff to summer on the coast.
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