It’s normal to want to look cool. Cool communicates a confident handle on life – an ability to adapt to any situation, overcome massive obstacles, make a ton of cash, dress well and, most importantly, act all nonplussed in the face of massive adversity despite wanting to totally freak out and vomit.
This is best exemplified by the newfound universal human tendency to, with an air of almost vapid nonchalance, look busy on an iPhone while waiting in line for the restroom at a restaurant or bar, which effectively stifles the incredible, urgent, burning, panicked need to pee. Which is what cool is all about – stifling
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