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BEND, OR — In a move city officials are calling “a natural evolution of our community’s identity,” Bend has officially begun requiring all new residents to report to City Hall within 48 hours of arrival to collect their mandatory puffy black Columbia jacket.
The ordinance, passed unanimously by the Bend City Council after only 11 minutes of discussion and one enthusiastic fist-pump, aims to “streamline assimilation” for the thousands of newcomers flooding into the Central Oregon mountain town each year.
“This isn’t just fashion. This is culture. This is who we are,” said Bend spokesperson Lacey Thornwood, adjusting her own city-issued puffy black Columbia jacket, which is
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