On March 13, the Portland-based Instagram account @northwest_mcm_wholesale posted a carousel of memes, one filled with the logos of notable Portland restaurants and cafes: Bamboo Sushi, Barista, Sizzle Pie, Cicoria. In big red block letters overlaying these logos, text reads, “All your heroes are dead and your enemies are in control.” The post currently has over 38,000 likes and 550 comments, with a caption that reads, “Corporate owned fake small businesses in neighborhoods that the original owners helped gentrify.” Another meme in the post shows arrows connecting the company logos of Pizza Hut to Sizzle Pie and Hilton to Ace Hotel. The post was in reference to Sortis, the
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