Ado About Matcha: How High-End Tea Reselling Led to Legal Threats

Yoonique Tea opened in April 2020, an inauspicious date for any new business venture, let alone a small tea shop on a stretch of SE Foster that alternates between dive bars and light industry by the block. But Sue Nguyen, who co-owns Yoonique along with Cindy Tran, says packing it in wasn’t an option: “Me and my partner, we used to work in a restaurant together. We were like, ‘It’s been a long time being an employee, it’s time for us to be owners.’”

They weathered lockdown, opened a second location dedicated to pho, and in September 2024 Nguyen launched a new venture: Whisk & Bloom, a pop-up cafe dedicated

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