Vancouver's celebrated Dayton Boots changing its name to Wohlford & Co. in forced rebranding

A highly regarded Vancouver footwear brand is being forced to give the boot to its old name following management controversy and a change in ownership. 

The new owners of Dayton Boots are rebranding as Wohlford & Company, named after the shop’s original founder Charlie Wohlford. The rebrand will also come with minor design adjustments. 

But at its core the brand will remain true to its original style, the owners say: tough and rebellious. 

“It’s the ultimate bad-boy brand,” said Tom Pedriks, one of the company’s new co-owners. “There’s something sexy about it.” 

The name change comes in the wake of an Employment Standards Tribunal ruling that found the company’s former owner, Eric Hutchingame, owed employees half a

→ Continue reading at CBC News

Related articles


Share article

Latest articles