Since it’s hard to predict where this is all going, it’s likely to Microsoft’s long-term advantage to develop its own models.
It’s also possible Microsoft has introduced these models to address use cases or queries that OpenAI isn’t focused on. We’re seeing a gradual shift in the AI landscape toward models that are more specialized for certain tasks, rather than general, all-purpose models that are meant to be all things to all people.
These new models follow that somewhat, as Microsoft AI lead Mustafa Suleyman said in a podcast with The Verge that the goal here is “to create something that works extremely well for the consumer… my focus
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