Owner of Tumblr confirms site’s shift from “surging” to “small and focused”

Enlarge / “You’ll never be bored again” is one of the more fitting slogans attached to Tumblr.Getty Images

Tumblr will lose a majority of its product-minded staff by the end of this year, according to the CEO of the company that owns it. But despite a recently leaked memo quoting Tennyson’s “better to have loved and lost” line, the CEO believes they are “setting up Tumblr for success in this next chapter.”

Internet statesman and Waxy.org proprietor Andy Baio posted early Thursday what was, at the time, “apparently an internal Automattic memo making the rounds on Tumblr” to Threads. The

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