The joint statement confirmed that GARM will remain inactive as a result of the WFA’s settlement with X. No other concessions were discussed.
The rest of the statement claims that the settlement “resets the relationship between the two organizations,” which are now supposedly “fully aligned in the view that brands, platforms, and consumers will all benefit from brand-safety innovation.”
Additionally, the WFA said it is aligned with X on “its commitment to freedom of speech,” which seems to be a nod to the controversial reports on X content that Musk said triggered his “war” with advertisers. Those reports found that as hateful content was increasing on the platform, X
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