Sheela Lalani is one of many small business owners who depend on social platforms to generate extra holiday revenue. Her Instagram shop with unique, artisan-made children’s clothing—adorably modeled by smiling kids who joyfully twirl in her dresses—has attracted nearly 13,000 followers. She recently rolled out her holiday collection, when suddenly any hope of promoting her new clothing to followers was abruptly dashed when Meta deleted her Instagram account. They also disabled her personal Facebook account, her Facebook business page, and her newest Instagram boutique shop profile.
Lalani was dismayed, but then the situation got worse. Despite the
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