Enlarge / Google Fi’s new brand and logo.Google
Google Fi, Google’s cellular service, is getting its third rebrand in eight years. First it was Project Fi, then Google Fi, and now it’s “Google Fi Wireless.” It also has its third logo, and this one’s kind of clever: It’s an “F” styled to look like sideways signal bars and in Google’s trademark rainbow colors.
There is also now a free trial mode. Google is harnessing the power of remotely configurable eSIMs to give anyone with an eSIM-compatible phone a seven-day/10GB free trial of Google Fi. That makes it easy to
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