Rush Limbaugh's emotional appeal to his audience changed American politics, radio

The strong emotional response to the death Wednesday of radio personality Rush Limbaugh is no accident, local experts said.

“He knew how to juice the brains of conservatives,” said Paul Bolls, associate dean of research and graduate studies at Washington State University’s Murrow College of Communications whose work focuses on the effect of media on the human mind.

Limbaugh’s long career in radio was due to his ability to speak directly and with emotionally charged language to an audience that not only sought information, but was looking to be entertained, local fans and radio professionals said Wednesday. His blend of conservative talk radio effortlessly tapped into the psyche of

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