Pac-12's downfall came after it could not adjust to changing media landscape

Last week’s Pac-12 collapse was several years in the making.

Larry Scott boasted five years ago that the Pac-12 Conference would be able “to adapt, react and take advantage of this new world media order that’s coming in a way others can’t.”

As it turns out, Scott’s statement instead ended up reflecting what rival conferences and commissioners did.

Scott didn’t have a chance to negotiate a second Pac-12 media deal. He stepped down as commissioner in 2021 and his successor, George Kliavkoff, didn’t land the deal the conference needed.

Last week’s Pac-12 collapse, which saw five of the remaining nine members announce

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