New sports wagering code bans college betting partnerships

The new rules prevent anybody under 21 from appearing in gambling ads, and ads can no longer use the term “risk-free” to describe betting promotions.

ATLANTIC CITY, N.J. — The U.S. gambling industry is adopting a new responsible marketing code that will ban sports books from partnering with colleges to promote sports wagering, bar payments to college and amateur athletes for using their name, image or likeness, and end the use of the terms “free” or “risk-free” to describe promotional bets.

The American Gaming Association told The Associated Press on Tuesday the changes are necessary to keep up with developments in the fast-growing legal sports betting

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