Can Pac-12 survive losing Colorado to the Big 12, or is this the end?

​The move is a huge blow to the Pac-12, who lost USC and UCLA a year ago and were unable to reach a new media deal before losing out on the opportunity to add SDSU.

BOULDER, Colo. — After nearly a year of will they, won’t they, the Colorado Buffaloes reportedly will apply for membership to the Big 12 conference starting in 2024, and a vote by Big 12 presidents has already taken place. Colorado will receive a full share of the Big 12’s media rights deal, landing them $31.7M per year.

The move is a huge blow to the Pac-12, who lost USC and UCLA

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