Last week, Microsoft made the first big splash of the year in Seattle tech when it bought the company, Activision Blizzard, responsible for nearly all of your family’s gaming addictions. It took a lot to land the brand behind everything from Candy Crush to Call of Duty to World of Warcraft (no, it doesn’t make Wordle). The $68.7 billion acquisition cost is easily Microsoft’s largest ever.
It’s a blockbuster deal in the Hollywood of video games. Xbox has attracted enough of an allegiance to sell meme fridges, but Microsoft’s latest move in the console domain makes it a veritable behemoth in the industry: the third-largest gaming company in the world, with an opportunity to grow
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