This summer, the party is at the matcha café.
In college, I camped out for four weeks in a tent line to watch the Duke-Carolina game. I still go to the post office. I’ve waited in countless lines for streetwear drops in NYC with my runway model cousin, usually in vain. Recently, I noticed the sidewalk-blocking lines snaking outside Seattle’s newest matcha cafés and wondered what gave them the same pull as rivalry basketball or Vlone shirts in 2017.
The younger someone is, the more likely they are to be enthusiastic about waiting in line: A 2024 survey found that 92 percent of Gen Z Americans who stood
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