Seattle Brand Brings Super Soft, Sustainable Basics to Bellevue Square

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“Basic” gets an undeserved bad rap—getting a lot of air time is far from a flaw. Basics, too, often get ignored by designers looking to make a splash.

But Seattle-based Proto101 has built a brand around them—and it’s working. The company launched online and in Pacific Place in 2020, and just opened the doors to its second location in Bellevue Square.

Proto101 aims to perfect the garments that make up your daily “uniform,” per cofounder Liyin

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