Ever feel like everyone in Seattle has a podcast?
This week Nordstrom joined the fray with its first episode of The Nordy Pod, a series recorded on the sixth floor of the retail giant’s downtown corporate offices—appropriate for a podcast aimed at providing a behind-the-scenes look (listen?) at the 120-year-old company and the fashion industry at large.
It’s far from the first brand-centric podcast. Trader Joe’s customers may be familiar with Inside Trader Joe’s (at least from the parking garage advertisements). Companies from Slack to McDonald’s have gotten in on the phenomenon. “A big part of what makes brands successful is the fact that they’ve got personal connections to their
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