SEATTLE — If you want to know how childhood friends Jake Director and Riley Goodman started , one of the most successful sock companies in the country, you need to go back to the beginning. The beginning.
“We were born six hours apart in the same hospital, Overlake, and went to the same elementary school, middle school, high school, and college,” said Strideline co-founder Jake Director. “And really, from as early as we can remember we wanted to sell something.”
After trying their hand at t-shirts at 10, the two turned their attention to socks while attending Issaquah High School and into college at the University of Washington.
“No
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