How the Department of Natural Resources Won Social Media

On Instagram, a screenshot of a text conversation—someone named “Boss” requesting responsible recreation messaging. The texter’s response: “How about respect our lands or catch these hands.” Wait, what? “Poach a clam, we’ll go ham.” Welcome to the uproarious social media of the Washington Department of Natural Resources.

In recent months, DNR’s posts went viral on Twitter too. A reminder about fire safety—a cutesy pink rainbow image under the caption “Graphic design is my passion”—garnered more than 35,000 retweets in early September. On Facebook, images comparing local foraged plants to astrological signs garnered almost 600 shares.

Graphic design is my passion.

—Washington State Dept. of Natural

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