How Jarred Kelenic Connects with Seattle

Last week, the Mariners unveiled their new City Connect uniforms with a short video on social media. The theme of the uniforms is “past presents future.” But the video really leans hard on nostalgia. In a reference to the brief life of the Seattle Pilots, the video calls out the “trailblazers who swam upstream to the short voyage of our first major league team and the five decades of SoDo memories to follow.”

Say what you will about the uniforms themselves, but I think this bit of marketing does present a surprisingly clear ethos for Seattle sports fandom. This is a city

→ Continue reading at SeattleMet

Related articles


Share article

Latest articles