Like buggy drivers and LaserDisc player repairpeople, the travel agent profession sounds like it should be obsolete. After all, Expedia has been around so long it can legally order alcohol. Between Kayak and Google and TripAdvisor, is there still a place for human travel bookers? Absolutely, says Sheri Smith of Seattle’s Elizabeth Holmes Travel (no, not that one).
Smith has been at Elizabeth Holmes for almost 20 years, but in the business for more than a decade longer. The key to her success—to any travel agent’s success in the age of point-and-click booking engines—is niche knowledge and upgraded services; the longtime Seattle agency specializes in European trips.
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