Are Malls Dead? Maybe, but Mall Santa Isn’t

Are malls dead? Ask any Seattleite under 25 what they think of when they hear “Northgate.” But show up at the mall on a weekend post-Thanksgiving, squint a little, and you might mistake 2023 for the heyday of the shopping center. 

Pyramids of candy-striped peppermint Frangos spill out of the Southcenter Macy’s and onto the concourse. Rudolph and his crew dangle magically from the vaulted ceiling at Bellevue Square. And at shopping centers across Washington, Santa himself sits in wait for throngs of children in fur-collared dresses and plaid bow ties—an occasion so special, even Seattle kids break out the formalwear. 

“I can’t remember the

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