The hard part about hiring a sports icon to market various products or services is one doesn’t even know when the sports icon is going to freak out and swear like a Hell’s Angel or some other miscreant a corporation that’s trying to appeal to the mass market certainly does not want to associate itself with.
For example, tennis star Jimmy Connors – that homespun, almost generic-seeming Captain America of professional tennis from roughly 1972-1996 – had some uniquely disparaging comments for former cyborg Ivan Lendl after losing a game to him at the 1992 U.S. Open; comments that we can’t repeat here but many of which
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