One of the world’s first Cinnabon Swirls is deep in the Portland suburb of Hillsboro, wedged between a Jamba Juice and a Shake Shack in a sparkly new shopping center in a new housing development called Reed’s Crossing.
Cinnabon Swirl is a corporate chimera dreamed up by Carvel and Cinnabon’s parent company, GoTo Foods, which owns other ’90s shopping mall staples like the aforementioned Jamba Juice, plus Auntie Anne’s. According to Food & Wine, Carvel plans to open 30 Cinnabon Swirls in the U.S. by year’s end. Cinnabon’s executive chef Jennifer Holwill told the magazine the “strategy that just made sense for the two iconic chains,” since the two brands
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