Don’t Overlook The Marketing Capacity Of Playoff Hockey

The Stanley Cup Playoffs are underway. I can tell because my friend, a Pittsburgh Penguins fan, made me come over and watch the third period of last Saturday’s game before we took our kids on a somewhat death-defying bike ride. I can also tell because the five other people in Seattle who follow NHL hockey must have been home watching the game that day, judging by the 624,300 riders we later encountered on the Burke Gilman trail. The remaining 100,000 citizens apparently congregated at all of our other pre-designated stops, including Gas Works Park, Lake Union (in various watercraft), and every brewery in Ballard where we subsequently

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