Shoppers will see smaller discounts and will struggle to find the products they want, but a Portland economist said he expects it to be a good season for businesses.
PORTLAND, Ore. — Don’t expect holiday discounts to be quite as steep as years past. That’s the bottom line from Adobe Digital Insights, which studies 1 trillion data points and surveys 400 U.S. retailers.
“For us, it’s been striking to see the level of inflation that’s affecting holiday season discounts,” said Vivek Pandya, lead insights analyst for Adobe Digital Insights. Pandya said shoppers typically expect discounts of 10-30% starting the week of Thanksgiving. But he said they’re
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