A photo of Venezuelan President Nicolás Maduro in a Nike Tech Fleece sparked searches for the Oregon brand, delivering unexpected free marketing.
BEAVERTON, Ore. — A photo showing Venezuelan President Nicolás Maduro in U.S. custody wearing a Nike Tech Fleece tracksuit in a gray colorway has sparked a surge in online interest in the sportswear, delivering unexpected free marketing for Oregon’s most recognizable brand through an unlikely viral moment.
After President Donald Trump posted the image Jan. 3 on Truth Social, online users quickly identified the Nike Tech sweatsuit that Maduro appeared to be wearing. In the photo, Maduro is shown blindfolded with his ears covered by
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