Vancouver-based clothing manufacturer Duer, which sells to hundreds of resellers, has found sufficient success to support plans to expand further in North America and Europe.
One prong in its strategy has been to create a joint venture company in which it owns 70 per cent of the shares. Partner Hectic Europe owns the remaining shares.
Hectic Europe is in largely in charge of formulating future European expansion, Duer principal Gary Lenett told BIV Monday.
“We would rather have 70 per cent of a bigger pie than 100 per cent of a smaller pie,” said Lennett, whose company has eight of its own stores.
“These guys have local knowledge, tons of experience, and this is what they do. This is their model. They’ve
→ Continue reading at BIV