With 17.2M TikTok followers, Keith Lee’s Portland visit could boost local eateries through his famous “Keith Lee effect” on restaurant traffic.
PORTLAND, Oregon — Popular TikTok food critic Keith Lee announced Portland as his next destination on “The Familee Food Tour,” sparking excitement among local restaurant owners and food enthusiasts across the Rose City.
Lee, who boasts over 17.2 million followers on TikTok, has become one of the country’s most influential food critics. His reviews are known for creating the “Keith Lee effect” — a significant positive impact on local restaurants and businesses following his coverage of small, independent establishments, often leading to dramatic increases in
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