Target launches new paid membership program in a bid to drive sales at a time of cautious spending

Target has been trying to strike the right balance between offering good value while also infusing its stores with trendy goods.

NEW YORK — Target, looking for ways to add sales, is relaunching its Target Circle loyalty program including a new paid membership with unlimited free same-day delivery in as little as an hour for orders over $35.

The loyalty program called Target Circle 360 will launch with a special offer for new members for $49 per year from April 7 through May 18. The current Target Circle program has more than 100 million members. The relaunch comes as Target aims to copy the success of

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