NEW YORK — The bursts of confetti that shower screens of Robinhood investors when they make their first trade — and serve as the punchline for critics who say the popular app treats investing like a game — are going away.
Starting this week, Robinhood will begin retiring the confetti, which was meant to celebrate customers hitting milestones like making their first deposit or enabling new features, such as upgrading to its paid Gold-level membership. The last pops will go off next week, to be replaced with a suite of animations that are decidedly measured in pace, with nary a flake within them.
“They’re meant to be moments of
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