The planned price cuts are PepsiCo’s latest effort to win back consumers as demand for snacks and drinks has slipped.
WASHINGTON — PepsiCo said it plans to cut prices by 15% on popular snacks such as Lay’s, Doritos and Cheetos ahead of the Super Bowl.
The company announced the changes on Tuesday, confirming that prices will be reflected this week as much of the country prepares for Super Bowl Sunday. PepsiCo’s planned price cuts are the company’s latest effort to win back consumers struggling with higher prices.
“We’ve spent the past year listening closely to consumers, and they’ve told us they’re feeling the strain,”
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