From wine-blending classes to vineyard ATV tours, producers aim to attract new customers with hands-on experiences.
AMITY, Ore. — Oregon’s wine industry is developing innovative ways to rebound from slumping sales and tariff challenges.
Capitalizing on younger consumers’ interest in curated, immersive experiences, wineries are expanding their group and individual offerings to include activities such as wine tasting to sound waves, blind taste tests and wine-and-junk-food pairings.
Brooks Wine in Amity recently launched its Brooks Wine Lab, an immersive experience held the first Thursday of every month.
General Manager Jennifer Cossey said the goal was to “jazz up” the winery’s focus on
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